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Native Ads in Game Traffic Rider9/19/2023 ![]() Many game publishers already monetize with in-game native ads, like: Ads could appear on in-game billboards, involve featured avatar items, and include brand-sponsored levels, all uniquely personalized to players. In-game native ads are ads inserted within gaming experiences. What are in-game native ads, and who uses them? In this article, we define in-game ads, present opportunities for integration, and discuss how to launch your own in-game ad platform. There are many opportunities for user-friendly ads that natively integrate into the gaming experience. In-game ad monetization, however, doesn’t have to involve terrible banner ads. People were outraged at the thought of seeing annoying pop-ups while playing their favorite games. ![]() When there were rumors of EA launching TV-like ads, fans were livid. Gaming platforms often resist in-game ad monetization for fear of disrupting the user experience. And, yet, in-game advertising is relatively small: by September 2021, ad spend within video games drove $421 million year-to-date, while Twitter earned $3 billion in ad revenue all by itself. Expected to be worth $257 billion by 2025 with 2.5 billion gamers worldwide, gaming is a profitable industry with high ad monetization potential.
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